Executive Summary
Athletes benefit from and actively seek out personalized coaching, but find it prohibitively expensive, meanwhile coaches struggle to make a living as coaching each athlete is incredibly time-consuming. These coaches would like to be able to take on more athletes, and athletes would like to be able to access coaching. These barriers go hand and hand as they are a relationship.
Cadent, now Bird Coach, is a Chicago-based early-stage startup that aims to streamline the coach-athlete relationship by creating time-saving coaching tools that enable better experiences for athletes, reduced cost to athletes, and increased coaching capacity and profits for coaches.
Unlike current popular training tools like training peaks, which present a prohibitively confusing way of adding training information and communicating with athletes Cadent automates key training features, to enable coaches to easier provide the value personalized coaching, changes in programs and responses to needs. In Beta tests, coaches reported an increase in a coaching capacity by an average of above 20%.
I worked with Cadent from its initial moment to its hand-off to developers are final production.
Support
I worked mostly independently. With conversations with Anne Conway the CEO for guidance.
My role
As a designer I Designed the process flow the service day I created videos of storyboards. I fleshed out a high fidelity prototype for the whole service. I designed conversations. I essentially served as the sole designer for the company creating the assets so are used in marketing and in development.
As a researcher I … I led
As an employee I …
Overview
Cadent a Chicago based early stage startup that aims to streamline the coach athlete relationship. The problem with finding coaches is that free online plans fail to adapt, something that is essential as every body reacts differently to training, and because the current coaching software is so inefficient for coaches, each coach only takes on a few athletes making training personalized training more scarce and thereby more expensive.
Cadent as a program employs tactics to make the coaching experience less time consuming which allows for adaptive and supportive plans to be provided at a fraction of the cost as coaches can take on more athletes.
Athlete Experience
For A
Overview
Customer Journey Map
Timeline
3 months
Tools
Sketch, Invision Studio, Adobe Photoshop, Adobe InDesign, Adobe PremierePro,
Tactics
Interview, Card Sort, User Research, Competitive Analysis
Role
I worked as the sole UX Designer for the startup working mostly alone at the direction of the companies founder Annie Conway. I created many levels of prototypes, crested personas, and user models, conducted research, competitive analysis, led interviews and card sorting activities, I created a video that described the user experience.
Last summer I worked as a UX Designer for Cadent a Chicago based early stage startup that aims to streamline the coach athlete relationship. I worked on the app over winter break and returned after the beta version was released to work on the larger public release.
Cadent's audience active millennials looking for more support in their training for running events at the moment. The problem with finding coaches is that free online plans fail to adapt, something that is essential as every body reacts differently to training, and because the current coaching software is so inefficient for coaches, each coach only takes on a few athletes making training personalized training more scarce and thereby more expensive.
Cadent as a program employs tactics to make the coaching experience less time consuming which allows for adaptive and supportive plans to be provided at a fraction of the cost as coaches can take on more athletes.
I was working essentially from square one with the goal to lessen the inefficiencies in coaching caused by the current training platforms, as well as the pitfalls caused by athletes themselves (such as not logging workouts, a major problem). Moreover, to make the app and website experience something that seemed valuable, so that people would buy it.
I am currently working on the rest of this page, but take a look at the video to get a sense of what I did!
The video demonstrates a customers journey with the app and thereby it shows much of the interactions which I designed from one side of the experience.